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Kenneth Cheng

In Touch

A Monthly Curated Newsletter

In today's rapidly ageing society, advance care planning and long-term care planning are emerging as critical considerations for ensuring a comfortable and secure future. As we journey together through the intricate aspects of planning for what lies ahead, it's never too early to make such vital decisions. It's your future; plan it well.

Singapore multi-agency effort to make pre-planning for old age more accessible

The government is making it easier for people to plan for their old age by bringing together various agencies and services under one roof.

 
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More in Singapore choosing to make advance care plans

The number of people making advance care plans has been rising steadily over the years, with more than 10,000 people doing so last year.

 
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Have you had the conversation yet?

 
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I seek to reach out to people who believe in safeguarding the interests of their loved ones. Let me know if I can be of help to someone you know or care about. We can make a difference to lives when it matters most. Cheers.
 
Kenneth Cheng
 
 
 
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Testimonials and Referral Notes

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Xaye Lee, Teacher

I know Kenneth in 2001 when I bought my very First insurance from him. Being new to the workforce, I am overwhelmed with the different products in the market. He patiently explains everything in layman's term to aid my understanding. Since then, I will only go to him for my every insurance needs. In 2001.. he is a black haired young man full of zest and passion. Now, he is already a NOT so young white haired uncle! But the Zest and passion remains! Kenneth is just like a "life buoy"- coming to my "rescue" at the darkest and lowest moments in my life.. Thank you Kenneth! For always being so willing to going beyond your call of duty to help!

Wilson Low, Enterprise Business Manager

In 2018, I was looking for a Sales Opportunity in my IT industry. However, my Prudential Financial Consultant shared with me about his work and introduced me to his Team Lead, Kenneth. For a person like me who was already 50yo then, without any experience in the Sales and Financial Industries, it was not easy for me to switch and become a FC but Kenneth was a very patient and knowledgeable Mentor. He was able to teach and abundantly share his knowledge and experience with all his new FCs, and I am proud to be in his Multi Million Dollar Agency Team. I would recommend Kenneth to those who are looking for a good Financial Mentor to achieve your career goal as a Financial Consultant.

Nick Teo, Business Development Director

A mentor is someone who has patience, foresight and magnanimity. Kenneth has all of those traits and more! He's mentored so many, and guided many more to success. And most of all, he is a man of great Faith and great Love.

Anitha, Teacher

Kenneth was my first insurance advisor when I started working back in 2002. He has since become a good family friend. As a caring and thoughtful person, he never fails to support us whenever we need his assistance. Whenever I have a query or doubt, Kenneth has never hesitated to explain patiently and offer alternate solutions or suggestions. Really fortunate to have met you almost 20 years ago, Kenneth. I wish you only the best! Thank you, Kenneth!

Priscilla Chew, Senior Financial Consultant

"A leader is a person who takes a little more than his share of blame and a little less than his share of credit." Kenneth lives by this principle more than many others. I first met Kenneth, a little more than 3 years back. He came across as a straightforward and focused director. At that moment, I knew I have much more to learn from him. Being in the business for over 20 years, he has met many different kinds of individuals. He has a unique communication style, knowing that words transform emotions and lead to breakthroughs. His decisiveness carries the team, that does not mean he makes easy decisions. He makes what's right even in tough times. If one have ever engaged in a conversation with Kenneth, one must have sensed quickly his confidence and clear visions. He is fully focused on helping the team achieve their personal goals, even if it means sacrificing his time. Kenneth is a yes man to his mentees, not because he says yes to everything, but because he couldn't turn a blind eye to his team. Being a good speaker with his language fluency helped me discover that public speaking is a skill I enjoyed very much, and he is an example to follow. In my almost 3 years with Kenneth, I have enjoyed learning from him as my mentor, upgrading my skills and putting my strengths to use. He listens before he speaks, which many of us would have wanted from a leader. He has played a big role and attribution to my achievements and helped me vision who I want to be, who I could be and discovering my identity. In today's fast paced market, Kenneth is constantly looking for innovative ideas and finding the X factor. It was never a dull moment to learn new things from him. If you are looking for a leader that is no-nonsense, honest and focused on helping you achieve your goals, walk up to Kenneth and start the conversation.

Richard Lee, CEO, Aalst Chocolate

Trustworthy and sincere. Kenneth has been helping to plan for my family plans for more than 10 years. Happy to see his team expand and with his guidance, I am sure many will benefit from his wealth of experience. He is also a good public speaker and has spoke at my company events.